The powerful work so hard at such endeavours because they understand something that most ordinary people do not: whoever controls the dominant narratives about the world controls the world itself.
Power is controlling what happens; absolute power is controlling what people think about what happens.
If you can control how people think about what’s going on in their world, if you can control their shared how-it-is stories about what’s happening and what’s true, then you can advance any agenda you want to. You’ll be able to prevent them from rising up against you as you steal their wealth, exploit their labor, destroy their ecosystem and send their children off to war. You can keep them voting for political institutions you own and control. You can keep them from interfering in your ability to wage wars around the world and sanction entire populations into starvation to advance your geostrategic goals.
This status quo of exploitation, ecocide, oppression and war benefits our rulers immensely, bringing them more wealth and power than the kings of old could ever dream of. And like the kings of old they are not going to relinquish power of their own accord, which means the only thing that will bring an end to this world-destroying status quo is the people rising up and using the power of their numbers to end it.
Yet they don’t rise up. They don’t because they are successfully propagandized into accepting this status quo, or at least into believing it’s the only way things can be right now. Imperial narrative control is therefore the source of all our biggest problems.
And they’re only getting more and more aggressive about it. More and more forceful, less and less sly and subtle in their campaign to control the thoughts that are in our heads.
Many of those who have this realization see it as cause for despair. I personally see it as cause for hope.